The Lincoln Way Delivers Unprecedented Luxury To Newark DE Area Lincoln Drivers

Our Lincoln dealer serving Newark DE has some exciting news: the Lincoln Motor Company is taking personalized client services and experience to the next level with the introduction of The Lincoln Way. This multi-faceted initiative has been put in place to offer individualized client care and attention as well as to save our clients’ time.

2017 Lincoln Continental near Newark DE

“Lincoln vehicles are designed and engineered to create a seamless, effortless, engaging experience for the client. The Lincoln Way complements that through outstanding client services,” said Kumar Galhotra, president of The Lincoln Motor Company.

Included in the suite of enhanced client experiences associated with The Lincoln Way is valet pickup and delivery services, which will be put in place with the release of the all-new 2017 Lincoln Continental this Fall. With this service, Lincoln owners will be able to request a valet to take their car in for regularly scheduled maintenance procedures and leave them with a loaner vehicle while it’s being worked on. Their vehicle will be returned in the same manner.

Taking Customer Appreciation To New Heights

Lincoln showroom near Newark DE

The Lincoln Way is just one of the ways that Lincoln is building a better ownership experience for its customers. The Lincoln Black Label initiative offers Lincoln shoppers near Newark DE personalized shopping experiences with dedicated personnel in the showroom, online, or in locations that are more convenient for the client. In addition, special privileges accompany the designation, including premium service coverage and discounts at high end restaurants.

These initiatives are just the beginning. As Lincoln continues to develop its brand of customer-oriented service, we’re likely to see a mobile phone application that provides clients with even easier access to the suite of services offered by The Lincoln Way and Lincoln Black Label, in addition to new services like parking solutions. The Lincoln Miles leasing service is also in the works, allowing customers to track their miles via a mobile app and earn rewards based on unused miles at the end of their lease.

To learn more about any of these great new services offered by Lincoln, or the all new 2017 Lincoln Continental, don’t hesitate to contact Carman Lincoln at (302) 324-4400.

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Lincoln Pickup and Delivery Services Redefine Luxury

As Lincoln drivers near Newark DE already know, sitting behind the wheel of a Lincoln has always been a mark of distinction—but with Lincoln Pickup and Delivery, members are granted access to an elevated automotive experience unlike any other. Now, clients can call upon a Lincoln valet to pick up their vehicle and swap it out for a loaner when it’s time for scheduled service.

Lincoln Pickup and Delivery service near Newark DE

“Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences. This kind of Quiet Luxury provides an exclusive and personally crafted service experience that enhances their lifestyle and saves them what is a true luxury item—their time,” said Andrew Frick, Lincoln North American director of sales and services.

The Ultimate in Convenience for Newark DE Area Lincoln Drivers

Since May 2015, Lincoln has been testing this program with a select group of dealers around the country. The results have been overwhelmingly positive, with 98 percent of clients indicating that not only would they be more likely to receive service from that Lincoln dealer in the future, but they would also recommend the service to friends and be more likely to purchase another Lincoln vehicle.

“Our dealers view this as a way to differentiate the client experience for Lincoln owners. No matter what Lincoln vehicle clients have from our portfolio, they have the peace of mind of getting that vehicle to and from service at a location of their choice, with a complimentary Lincoln loaner in order to maintain their busy schedules,” said Frick.

2017 Lincoln Continental available near Newark DE

This pickup and delivery service precedes the return of the brand’s flagship luxury model, the 2017 Lincoln Continental, to our Newark DE area Lincoln dealer. Available in Fall 2016, this full-size sedan is designed for culturally progressive clients who crave superior quality, craftsmanship, and safety. Much-anticipated, this vehicle will be available in the U.S. and China.

To learn more about Lincoln Pickup and Delivery services, the 2017 Lincoln Continental, or any of the other great models we carry, contact Carman Lincoln at (302) 324-4400. We’ll be happy to answer any questions you may have.

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Matthew McConaughey Joins Lincoln For New Ad Series

He played a strip club owner in Magic Mike, a mysterious hermit in Mud, the beer-swiggin’, high-school-girl-chasin’ David Wooderson in Dazed and Confused, and now he is the face of Lincoln’s brand new advertising campaign for the 2017 Lincoln MKZ. This campaign, titled “It’s like that” , aims to convey the exhilaration and visceral feeling one gets from driving this new luxury vehicle by juxtaposing clips of Matthew McConaughey in exciting situations with the MKZ tearing up the streets. The new ads began airing both on TV and digitally in the U.S. and Canada on May 16.

In the ads, driving the 2017 Lincoln MKZ at our Wilmington DE area Lincoln dealer is depicted as a refreshing experience for the sophisticated. In one of the ads, titled “Shave” , McConaughey sits comfortably in a barber’s chair, his beardline uniformly coated in shaving cream. The barber moves a straight razor smoothly and efficiently over the curves of his jawline, and just after he ends the shave with a steaming hot towel, the headlights of the 2017 Lincoln MKZ cut their way through a dense fog, bringing the vehicle into focus. The implication is clear: it’s like that. Smooth, sophisticated, and refreshing.

In another, titled “Midnight” , McConaughey walks through a sleek, modern home at night, out to the back patio where an infinity pool overlooks a vast cityscape. He pauses for a moment and turns his back to the pool. The commercial flashes to a quick clip of the MKZ driving through a tunnel. He smiles, and then jumps backwards, fully dressed, into the pool. When his body breaks the water’s surface, the commercial switches gears. The MKZ is driving through the rain. In the cockpit, McConaughey looks content, relaxed, and dry. The MKZ drives off into the night, and the words “It’s like that” are displayed across the screen.

Redefining Luxury For Wilmington DE Area Lincoln Drivers

2017 Lincoln MKZ available near Wilmington DE

Completely redesigned for the 2017 model year, the new Lincoln MKZ at our Wilmington DE area Lincoln dealer brings a confident and powerful look to the table. Not overly aggressive, this look is spearheaded by the repeating-star patterned Lincoln Signature grille and guided by adaptive headlights. Under the hood, the available 3.0 Liter Twin Turbocharged V6 engine is capable of churning out a whopping 400 horsepower and 400 pounds of torque.

To learn more about the 2017 Lincoln MKZ, contact Carman Lincoln at (302) 324-4400. Our friendly and knowledgeable sales team is standing by to answer all of your questions.

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